The grandson of Business Secretary, Vince Cable, called last night for a new law on better food labelling. Nine-year-old Ayrton Cable premiered his film, ‘How was this animal kept?’, to an invited audience of MPs and lobbyists in Westminster. Dressed in blue blazer and wearing a radio microphone, Ayrton addressed the audience with a common-sense maturity that belied his tender years. He was calling for meat and dairy products to be labelled according to the way the animals were reared.
The event heralded the launch of a new campaign, Labelling Matters, by Compassion in World Farming, the RSPCA, Soil Association and the World Society for the Protection of Animals (WSPA). The campaign is calling for mandatory labelling of meat and milk according to method of production in the UK and Europe, in much the same way as we’ve already achieved for eggs. The cornerstone of consumer choice is to know what it is we’re buying; and for too long, shoppers have been sold factory farmed produce under labels like ‘farm fresh’ and ‘country fresh’.
Please help the campaign by watching Ayrton’s film; share it far and wide; and please sign the Labelling Matters petition. Thank you.