Do we know what’s in our food? How it’s produced? And where it came from?
These simple questions are uppermost in my mind as the international scandal in horsemeat continues to unfold.
People have a right to know the facts about the food they buy.
With the urgent need to rebuild consumer trust in their food, there has never been a better time to introduce better labelling. And by that I mean food labelling that serves the consumer – you and me – not just the interests of government and food producers.
Yes, there are various labelling terms already used, including free-range and organic.
But the vast majority of meat and dairy on supermarket shelves is produced from animals raised in intensive factory-farmed systems. But you wouldn’t know it from the labels.
Slogans such as “Farm Fresh” and “All Natural,” which are all too often prominently displayed alongside cute drawings of animals roaming in fields and farm yards, beckon us to believe something far removed from how today’s industrialised food is really produced. (more…)