Have you ever wanted to feed free-range pigs? Well now’s your chance!
Compassion has teamed up with creative agency, Elvis Communications, to spread the word about animal welfare.
We’ve taken over a huge digital screen on Eat Street in the Westfield Centre, Shepherd’s Bush, London. A live webcam has been set up on a free-range farm. We’re inviting shoppers to feed the pigs by donating to Compassion via text and using the accelerometer on their phones to scatter the food. A real feeder on the farm then feeds the pigs!
Pigs are social, curious and intelligent creatures. So it makes sense that the interactive advert is showcasing free-range pigs at a family-run farm in Great Missenden, Buckinghamshire.
The five Tamworth pigs at Collings Hanger Farm are playful and are interested in everything that happens around them. The live webcam gives people the chance to see the different personalities of the pigs; one of them is much less playful than the rest.
There are times when the most effective way to convey the grim realities of factory farming is by using footage or pictures that are deeply disturbing.
But there are other ways as well: seeing pigs in a free-range environment – where they can interact, romp around and socialise with one another, brings home the fact that pigs should live and be reared in just such an environment.
This is the second time we’ve worked with Elvis; previously, it was through an award-winning bus advertisement campaign on live animal exports.
Please take a look at our latest campaign – a real world first! – put together for us by Elvis Communications. If you’re in London in the next two days, why not feed a pig, live, at Westfield from 10am–11am and 2pm-3pm today and on Saturday and support free-range farming.